Endpoint was appointed to develop and implement Saatchi & Saatchi X's designs for a comprehensive signage and wayfinding package for One New Change. The 8 floor office and retail development, located next to St Paul's Cathedral in London, opened in Autumn 2010.
Introduced to the project by architects Harper Downie at an early stage, Endpoint created and implemented a wayfinding system for this residential and commercial development. The complex, situated in Clapham Old Town, south-west London, comprises approximately 170 apartments, as well as restaurants, shops and offices.
This was a collaborative project with branding specialists Lloyd Northover to establish an identity for the area and a signage and wayfinding design system that reflected the DIFC’s corporate objectives.