Mediclinic
Endpoint were appointed by Mediclinic to implement a new visual identity across their global estate of 72 hospitals.
International
Localisation of your global brand: Why it’s important to get it right 15/05/12
Organisations spend millions beautifully crafting global campaigns only to find that their new slogan translates into something offensive in some obscure Far Eastern country. If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
Ernst & Young
In 2008 Endpoint was appointed to help Ernst & Young implement their ‘refreshed’ brand identity. Priorities were minimising the need for structural reworking, and delivering consistency across the firm’s seven-region estate.
Standard Chartered Bank
As part of Standard Chartered Bank's global identity rollout, we worked with the bank's Facilities Management team to develop and implement complimentary sign systems for a number of their international offices and branches.