Gulf

Mediclinic | Endpoint - Sign Design & Wayfinding

Mediclinic

Endpoint were appointed by Mediclinic to implement a new visual identity across their global estate of 72 hospitals.

Continue reading

Localisation of your gloal rebrand

Localisation of your global brand: Why it’s important to get it right 

Organisations spend millions beautifully crafting global campaigns only to find that their new slogan translates into something offensive in some obscure Far Eastern country.  If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.

Continue reading

baroue environmental graphics

Innovative Baroue scoops World Retail Award 

Baroue, MS Retail’s pioneering new children’s retail concept, has been awarded Innovative Format of the Year at the World Retail Awards.

Continue reading

burj views lift signage

Burj Views

Burj Views, The Lofts and Park Island are modern developments offering homes to single executives, couples and families.  Each has its own podium levels featuring leisure deck, pool decks and fitness centres fit for urban living.  The towers within have been placed generously to allow for the inclusion of luscious park and landscaped gardens.   

Continue reading

baroue store environmental graphics

Baroue

‘Innovative Format of the Year’ 2008

 

Kuwait and the Arab region’s first one-stop children’s and maternity store was named ‘Innovative Format of the Year’ at the prestigious World Retail Awards 2008.

Continue reading

the meydan hotel dubai

The Meydan Hotel

…Dubai

 

Meydan, a mixed-used racing project features The Meydan Hotel as one of its components. This 5-star hotel is based around a horse racing facility along with the commercial, residential and leisure plots.

Continue reading