From signage and wayfinding to environmental graphics and customer journeys – we work with clients, designers and architects to apply brands across environments, maintaining the design intent and improving the user experience.
The London Underground tube map is regarded as a modern day design triumph, but the ever expanding rail network is testing it to its limits. Now, could the increase in technology and the availability of digital services at each station open up a new world of user interaction with the map? And could this improve the whole wayfinding experience?
NaamYaa, the latest offering from the Wagamama creater Alan Yau and the Busaba Eathai team, provides the energetic setting of a Bangkok cafe alongside an eclectic menu, offering dishes from the east and west. Endpoint were appointed to provide a creative approach to the use of digital signage, along with the development of a range of interior and exterior polished brass signs, for this new Islington restaurant.
Starting life in 1837 as the Government School of Design, the institute became the Royal College of Art in 1896. To this day, the RCA remains the world’s most influential wholly postgraduate university institution of art and design. Endpoint has been commissioned by Cartlidge Levene to implement the wayfinding and signage for the Royal College of Art’s new visual identity, which is set to launch in 2013.
Healthcare wayfinders use user-friendly terms such as ‘kidney’ and ‘blood tests’ to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end users’ wayfinding ability without damaging the perception of the institution?
Given the recent advances in mobile mapping and navigation technology, is the architect’s dream of buildings free from signs now achievable and what place does physical signage have in our ever augmented reality?